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Client: Synapse Creative/Kelloggs Project: Pedometer for Kelloggs Special K off-pack promotion. |
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Services: Concept sketches, Design development, proportions designed using the golden ratio, 3DCAD & photoreal rendering. Designed to embody the Special K brand language. |
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Results: Campaign led by promotion on 11 million packs, 669,534 consumer took up the 10,000 step challenge using the Pedometer. Rolled out to 10 markets across the World. Established Special K as the UK’s N01 breakfast cereal. |
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